As Tubi’s PR agency of record, the team was tasked with driving awareness of one of the streamer’s biggest acquired comedic original series: “Big Mood”. Team WORTHI team secured talent profiles, junket opportunities, social-forward opportunities, and produced resonant pitch angles to break the series from the UK to a US audience. Our work garnered millions of impressions and included key placements among diverse online and broadcast publications including: CBS This Morning, Teen Vogue, Blavity, Glamour and more.