OUR UNIQUE
APPROACH
At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.
Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.
We are these audiences and take pride in bringing our lived experiences and perspectives into the work that we do.
BLACK
OWNED
CAPABILITIES
Creating at the Intersection
of Culture and Cultures
We build and execute strategies that live between culture and cultures. What does that mean? Well, Culture is the current state of humanity. The trends. The needs. The news cycles. The conversations. The political and economical climate, and so on. Cultures are the lived experiences of others. The traditions, histories and motivators of people based on the shared values they have rooted in their ethnicity, nationality, race, language, sexuality, ability, religion, gender, and so on. To truly resonate, we need to live in the middle of the two.
Specificity
is Power
General marketing is so generic, not to mention ineffective. There’s sometimes a fear that specifically targeting an audience means you’re alienating other audiences, but that’s a big misnomer. If you act with specificity, you have a higher success rate of getting engagement from that audience, and every other audience that is influenced by them.
Authenticity is meaningless
without consistency
You can be authentic one day (or 28-30 days) out of the year, and it ultimately doesn’t mean much. Think of it as a friend that calls you only on your birthday, you look forward to that call, but you’re not thinking about them the rest of the year. Audience acquisition and retention is won the other 11 months out of the year, so we strive to build programming for our clients that is ongoing vs. temporary.
LET’S
CHAT
LOS ANGELES
NEW YORK
ATLANTA
MIAMI
We are these audiences and take pride in bringing our lived experiences and perspectives into the work that we do.
CAPABILITIES
BLACK
OWNED
Creating at the Intersection
of Culture and Cultures
We build and execute strategies that live between culture and cultures. What does that mean? Well, Culture is the current state of humanity. The trends. The needs. The news cycles. The conversations. The political and economical climate, and so on. Cultures are the lived experiences of others. The traditions, histories and motivators of people based on the shared values they have rooted in their ethnicity, nationality, race, language, sexuality, ability, religion, gender, and so on. To truly resonate, we need to live in the middle of the two.
Specificity
is Power
General marketing is so generic, not to mention ineffective. There’s sometimes a fear that specifically targeting an audience means you’re alienating other audiences, but that’s a big misnomer. If you act with specificity, you have a higher success rate of getting engagement from that audience, and every other audience that is influenced by them.
Authenticity is meaningless
without consistency
You can be authentic one day (or 28-30 days) out of the year, and it ultimately doesn’t mean much. Think of it as a friend that calls you only on your birthday, you look forward to that call, but you’re not thinking about them the rest of the year. Audience acquisition and retention is won the other 11 months out of the year, so we strive to build programming for our clients that is ongoing vs. temporary.