WORTHI PR joined forces with Amazon Prime Video to launch Amazon Prime Video’s “Divorce in the Black” starring Meagan Good and Cory Hardrict. We supported the studio in delivering a strong Black audience campaign that spoke to the grit of relationship woes and deliverance, including legs at ABFF, helping to facilitate the studio’s inaugural presence at Essence Festival. Additionally, we executed junkets, press days and special multi-market word-of-mouth screenings in Chicago, Atlanta and Los Angeles hosted by prominent influencers to drive excitement week of release. Additionally, we secured strategic media placements with priority Black outlets and Black journalists i.e. Essence, Ebony, Shadow & Act, BET, ELLE, People, PopSugar, FashionBombDaily, TheShadeRoom and more. The film was #1 globally on Prime Video within the first week of opening and was widely talked about across social media amongst key tastemakers, fans and opinion leaders.