As the PR agency of record for Google’s Cultural Communications department, WORTHI PR executed a comprehensive publicity campaign to highlight the fifth Black Founders Fund and third Latino Founders Fund from Google for Startups. This year, all fund recipients are leading AI-powered or AI-augmented companies, making this announcement particularly exciting. To generate excitement and awareness, we crafted compelling pitches and offered interviews with some of the founders. We pitched media and coordinated targeted outreach to key media outlets, securing coverage in top-tier publications including Afrotech, Blavity, Ebony, Essence, Atlanta Daily World, WURD, Forbes and more. Additionally, we organized exclusive interviews and feature stories with prominent media outlets to delve into the unique stories of the founders and their AI-driven solutions.The campaign successfully generated significant buzz and media coverage, highlighting Google’s commitment to fostering innovation and economic opportunity for Black and Latino founders.