BUMBLE
LOVE LETTERS TO BLACK WOMEN
STRATEGY • CREATIVE • PARTNERSHIPS
Bumble had a vision to create a Black History Month campaign to center and uplift one of the platforms most vulnerable community members: Black women. Alongside Bumble, we produced an original campaign called #LoveLettersToBlackWomen. We kicked it off with a vulnerable written tribute dedicated to all Black women, which was produced by writer/musician Jesse Boykins III and featured Keith Powers. We also identified an array of creators and influencers who love Black women out loud, and partnered with them to create their own.