BET+
MS. PAT
SEASON 4
STRATEGY • EXPERTIENTIAL
To re-ignite audiences and create a splash for the launch of Ms. Pat season 4 on BET+, WORTHI concepted and executed a 200+ consumer and talent experiential event at The Gathering Spot in Atlanta. The event included cast meet-and-greets featuring Ms. Pat herself, family games with prizes, full service catered BBQ, and appearances from social influencers.