As the PR agency of record for P&G’s Queen Collective and P&G Studios initiatives, WORTHI PR highlighted the initiative’s fourth year, empowering Black female and non-binary directors to produce original documentaries and a scripted short. We offered exclusive interviews with Queen Latifah, NAACP Image Awards host, and nominee Jenn Shaw to select Black media outlets, securing coverage in Essence and Ebony. By coordinating interviews and leveraging the NAACP Image Awards, we emphasized the Collective’s impact, creating jobs and opportunities for over 100 creatives of color. This campaign generated significant buzz, showcasing the Queen Collective’s commitment to representation and opportunity in the film industry.