As the PR agency of record for Disney Branded Television, WORTHI PR partnered with the studio for the release of its highly anticipated fantastical series “Percy Jackson and the Olympians.” We harnessed the power of Greek mythology teenage demigods to bring the magic to Black audiences. A campaign aimed at children and young adults alike, our team hustled to secure solid features for the cast including breakout star Leah Sava Jeffries among multicultural press which led to the rising starlet to a 2024 NAACP Image Award win for “Outstanding Performance by a Youth.” The series also broke records by surpassing 26M views on Disney+ since the episodes were released, with the first five episodes all tallying more than 10M views in their first week.